Negroni Speciale Serve Guide

The World of the Negroni Speciale

The Perfect Serve:

  1. Chill prior to serving. 
  2. Grab a rocks glass.
  3. Fill with plenty of ice.
  4. Pour 100ml into the glass
  5. Finish with a orange slice.
  6. Find a good seat, enjoy the match.


The History

To celebrate Euro 2020, we've teamed up with Jamie Muck to create a limited edition bottle. Inspired by the exotic flare of European football, and blended with traditional design synonymous with a 50s FA Cup Match ticket, please welcome, the Negroni Speciale. Limited Run of 400 bottles available.

Café Casoni, Florence, Italy, 1919. Count Camillo Negroni asked the bartender to strengthen his favourite cocktail, ’The Americano’, by replacing the soda with Gin. Adding an orange slice to signify the new drink, the Negroni was born.

We’ve made our own subtle tweaks to this classic to produce a bold but delicate balance of ELLC London Dry Gin, Campari and Spanish Sweet Vermouth.

It's coming home.

We love football, especially when it comes to the Euros; 24 nations of people coming together to support their national teams, committing themselves for a month of the year to watching the important fixtures with the people that matter and letting emotions run wild. For us, the Speciale collection is our way to honour that - a limited release time capsule that we can look back on in years to come no matter the results (it’s definitely coming home).

 

Ingredients

After the delivery driver arrives, get the bottle straight in the fridge. When you can’t wait any longer, twist the cap, pour over plenty of ice in a rocks glass and garnish with a slice of fresh Orange. There are 5 x 100ml serves per bottle. Made up of 3 simple ingredients:

 

- Italian Campari.

 

- East London Liquour Co London Dry Gin.

 

 

- Spanish Vittore Sweet Vermouth.

 

Meet the illustrator

Anna Soba

Brighton-based artist Anna Soba has had a pencil in her hand for as long as she can remember. Her traditional work features expressive depictions of the feminine form with a sprinkling of cats. She took a loose brief around the story and importance of the Espresso Martini and produced something equally significant in her art.

 “In the beginning, I called this illustration ‘Kick Like a Girl’, which, in my opinion, means something strong and powerful. The Espresso Martini lady kicks the coffee bean like she means it, I bet she’s a feminist.”

Her response to the cocktail effortlessly delivered a relevant and contemporary vision of the powerful feminine presence that inspired the serve.