Bottle of Negroni cocktail


The Judi Dench of the cocktail world; short, strong, a timeless classic. A true gem of the cocktail world.

  • East London Gin
  • Campari
  • Spanish Sweet Vermouth

18.8% ABV

Each bottle is 500ML, containing 5 serves at 100ML.
Tax included. Free shipping with orders over £40.

Meet the Illustrator

Jamie McDougall

Jamie is a talented illustrator, graphic designer and painter from Bristol. He uses clean black lines and loud block-fill colouring in his designs, with influence from neo-graffiti and pop art. He loves to design characters, developing charismatic, animated figures that have previously gone on to decorate record sleeves and magazine articles.  The equally charismatic character for our Negroni was born during a brief hiatus from his travels across Australia.

See their work



First mixed in Florence, Italy, in 1919, at Caffè Casoni, Count Camillo Negroni concocted it by asking the bartender, Fosco Scarselli, to strengthen his favourite cocktail, the Americano, by replacing soda with Gin. The bartender also added an orange garnish rather than the typical lemon garnish to signify that it was a different drink. Author Orson Welles once described the drink - “The bitters are excellent for your liver, the gin is bad for you. They balance each other.”



The Black Lines Negroni contains Sulphites. It is Gluten Free and Dairy Free.

How to Serve

How to Serve
  1. Get the bottle and a couple of coupes in the fridge before serving. The colder the better
  2. Grab a rocks glass, this can also be chilled before serving.
  3. Fill the rocks glass with a healthy amount of ice.
  4. Pour 100ml per serve (125ml if you are using a large glass) into the rocks glass
  5. Simply top with a orange slice or orange peel
  6. Slip into the holy aperitif hour.



London - HIVED Zero Emission Next Day or 2-Day for orders placed pre-12pm Mon-Fri

UK Mainland (excl. Highlands & NI) - DPD Next Working Day for orders placed pre-12pm Mon-Fri